An International 2 Days 1 Night
Get Together for Professionals
in Performance Marketing
Bangkok, Thailand

23-24 June 2022

HOOK 2022

An ASEAN-centric knowledge-sharing and business networking 2 days 1 night event meticulously designed for decision-making level professionals to achieve their business goal with Performance Marketing, the most powerful ROI-oriented marketing execution empowered by data technology and global connectivity.

SPEAKERS

Meet the real Deals

Bansari Vyes

Director of Product Marketing, APAC Regional Team

Kosuke Sogo

Co-Founder & CEO

Punsak Limvatanayingyong

Country Manager, Thailand Managing Director Creator Growth

Chase Buckle

VP Trends, GWI

Laura Connell

Consumer Trends Manager, GWI

Carroll Kee

General Manager, SEA - Partner

Jason Pee

Director

Nuttapon Boonpinon

Managing Partner

Nopparat Lalitkomon

Senior Associate

Sirikarn Sakulrattanasangmanee

Senior Business Development Manager

Danielle West

Principal Business Solutions Manager

Kiran Mathew

Senior Regional Manager

Panern Asavavipas

Chief Business Development Officer (CBDO)

Devika Sachaphimukh

Business Development Manager

Dave Malhotra

CEO & Lead Hustler

Surasak Lhueng-u-sakul

Co-Founder Director of Planning and Ideas

HOOK CONFERENCE 2022

Premium localised content

HOOK is all about quality conversations among top-notch marketing professionals. We talk local and get to the actual SEA scenes. No cookie- cutter content allowed.

Meet the real deals

HOOK aspires to be the most productive business matching platform for Performance Marketing community in SEA: Marketing teams with big plans meet Marketers with the big guns.

On-demand replay

There are more than 25 sessions running in parallel across 2 days, you will surely miss some of them live. But no worries, both on-site and on-line participants can access all sessions replay for 30 days after the event is concluded.
1

TRACKS

1 +

SESSIONS

1 +

SPEAKERS AND MODERATORS

JAM PACKED.

HOOK takes your time seriously. We know you are busy. But trust us, the insights, the wisdom, and the conversations we are to share during these 2 days 1 night will definitely worth it. Plus, the hotel is superb and the food is almost unreal.

25+ Sessions

5 Tracks, 25+ sessions, 25+ speakers and moderators curated in 40-minute content and 20-minute break so you can catch everything bite-sized but mouthful.

HOOK AGENDA

Thursday 23rd June 2022

12.00 AM

Registration

13.30 PM

Opening session

14.00-18.40 PM

HOOK sessions

19.00-21.00 PM

Official Party

Friday 24th June 2022

10.00 AM

Registration

11.00-16.40 PM

HOOK sessions

16.40 PM

Keypoint Take Away session

17.00 PM

End of the event

14.00-14.40 PM

Fetch the Info: Making Sense Out Of The Market Insights By Mr. Chase Buckle

ROOM 1 (SALA THAI)

speaker-1

Chase Buckle

speaker-2

Laura Connell

14.40-15.00 PM

Break

15.00-15.40 PM

Cookie-less world. / Preparing for a Cookie-less marketing future / No more cookie? - Impact of tracking

ROOM 1 (SALA THAI)

speaker-1

Bansari Vyes

15.00-15.40 PM

ASEAN Case Study: Scaling eCommerce and Beyond Thailand

ROOM 2 (PAGODA)

speaker-1

Nuttapon Boonpinon

15.00-15.40 PM

How to use Social Listening to create more engaging Ads

ROOM 3 (POOL VILLA)

speaker-1

Panern Asavavipas

15.40-16.00 PM

Break

16.00-16.40 PM

Benefits of Benchmarking: Reap the Rewards of Competitive Intelligence

ROOM 1 (SALA THAI)

speaker-1

Carroll Kee

16.00-16.40 PM

How ASEAN Demographics will affect business trajectory

ROOM 2 (PAGODA)

speaker-1

Matthieu Francois

16.00-16.40 PM

How to set the right KPI for your online marketing campaign/ how everybody can be data-driven and use data in their business

ROOM 3 (POOL VILLA)

speaker-1

Kewalin Singhakham

16.40-17.00 PM

Break

17.00-17.40 PM

E Commerce

ROOM 1 (SALA THAI)

speaker-1

Kosuke Sogo

17.00-17.40 PM

Sales Hacking

ROOM 2 (PAGODA)

speaker-1

Dave Malhotra

17.00-17.40 PM

Retargeting for better conversion

ROOM 3 (POOL VILLA)

speaker-1

Kiran Mathew

17.00-18.00 PM

Break

18.00-18.40 PM

Business Transformation for the Post Covid Era to win in Thailand

ROOM 1 (SALA THAI)

speaker-1

Ariya Banomyong

18.40-19.00 PM

Break

19.00-21.00 PM

Official Party

11.00-11.40 AM

Marketing Analytics Done Right

ROOM 1 (SALA THAI)

speaker-1

Danielle West

11.00-11.40 AM

Data Science Workshop

ROOM 2 (PAGODA)

speaker-1

Pawit Pharpatara

11.00-11.40 AM

Facebook Performance Marketing in 2022

ROOM 3 (POOL VILLA)

speaker-1

Kewalin Singhakham

11.40-12.00 AM

Break

12.00-12.40 PM

PDPA Implementation: Checklist / PDPA - Everything you need to know to be compliant

ROOM 2 (PAGODA)

speaker-1

Nopparat Lalitkomon

speaker-2

Thammapas Chanpanich

12.00-12.40 PM

Chatbot 101

ROOM 3 (POOL VILLA)

speaker-1

Devika Sachaphimukh

12.40-13.00 PM

Break

13.00-13.40 PM

Influencers Tools

ROOM 2 (PAGODA)

speaker-1

Punsak Limvatanayingyong

13.00-13.40 PM

How to Develop a Strategic Plan Using Consumer Digital Signals?

ROOM 3 (POOL VILLA)

speaker-1

Jason Pee

13.40-14.00 PM

Break

14.00-14.40 PM

Marketing in web 3.0

ROOM 2 (PAGODA)

14.00-14.40 PM

Influencer Marketing: the new era of data-driven influencer selection and campaign performance measurement

ROOM 3 (POOL VILLA)

speaker-1

Sirikarn Sakulrattanasangmanee

14.40-15.00 PM

Break

15.00-15.40 PM

A/B Testing drives the results

ROOM 3 (POOL VILLA)

speaker-1

Nuttakorn Rattanachaisit

15.40-16.00 PM

Break

16.40-17.00 PM (Closing)

Keypoint Takeaway

ROOM 1 (SALA THAI)

speaker-1

Surasak Lhueng-u-sakul

Meet Up

HOOK is designed to be a large business lounge where you can share a conversation with your peers in a relaxing setting with endless flow of food and drinks.

Full-board!

  • Access to all sessions
  • Free flow F&B
  • 1 night stay with breakfast
  • Welcome dinner/party
  • Networking dinner
  • 30-day on-demand replay

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Our Content Tracks

Follow these tracks to make sure you grab all the content you need to achieve your marketing goals.

Post-COVID / Post-Cookies

➤ Industry update
➤ Technicality update
➤ Post-COVID behaviour
➤ Data privacy
➤ Winner cases discussions

1

Channels & Platforms

➤ Omnichannel and sales impact
➤ Conversion clinic
➤ Social-commerce platforms comparison
➤ Platform business community

2

Data-driven Decision Making

➤ Competitive intelligence
➤ Predictive market research
➤ A/B Testing
➤ Relearn KPI setting
➤ Increase LTV with data management

3

ASEAN Focus

➤ Growth in ASEAN
➤ Geo-demographic shifts
➤ Customer behaviour insights

4

Influencers

➤ From Like to Sales
➤ Content creator VS Influencers
➤ ASEAN influencers
➤ KOL Study

5

BUY TICKETS

VIRTUAL TICKET

Join us live + 30 days replay access
18000฿
7,600 ฿ SAVE 58%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 1 night in Single Occupancy (22nd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
Popular

SOLO TICKET

On-site 2D1N Individual ticket
60000฿
21,000 ฿ SAVE 65%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 1 night in Single Occupancy (23rd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
RECOMMEND

TEAMWORK TICKET

4 tickets with dedicated networking space with TV screen for your brand visibility
240000฿
124,000 ฿ SAVE 48%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 2 nights in Single Occupancy (23rd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
Popular

HOTEL

Perfect combinations of business and networking at the modern-yet-luxury hotel in the vibrant Sukhumvit area which is one of the most popular area in Bangkok downtown at Bangkok Marriott Marquis Queen’s Park. With an easy reach by BTS Skytrain and MRT subway, extensive event space, savor exceptional cuisine and breathtaking views of downtown Bangkok skylines and the greenery oasis next door, Bangkok Marriott Marquis Queen’s Park becomes a remarkable venue for HOOK 2022.
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